thesis paper abstract

Designers strive to create products that are useful, usable, and desirable. This triad of qualities keeps the audience using the product again and again with functionality, engages them with usability, and attracts them with aesthetics. There is a certain mixture of these qualities that can make a product popular and attract a wider userbase than its predecessors and prevent it from sitting on a shelf gathering dust. Raymond Loewy’s ‘most advanced yet acceptable’ (MAYA) is an example of a framework of innovation: designers strive to create the most advanced products that will be accepted by the public. Cagan and Vogel (2002) and Marxist theory (Williams, 1977) also offer frameworks of innovation to describe how products and services break the mold of typicality.

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